Whoops! We’ve all said those words at some point or another, especially if you have your hand in marketing email communication.

There are few feelings worse than sending an email to thousands of people with a type in your email, the wrong title, or a bad link included.

Email communication is one of the must-have items for most businesses these days. Marketers will tell you this is the single most powerful tool to build your customer database. While it’s true that it’s effective, if you’re consistently missing critical information, it could be doing more harm than good.

We can all laugh about a type and a spoof email to follow calling out the error, but if that happens 5-10 times in a row, we’ll we may begin to question the source rather than subscribe to learning more.

So, what do we do about the issue? Quality control, or QC, as our corporate friends often refer to it.

How can you QC your lead-generation emails, landing pages, and sources? With this free two-sheet checklist. Access your free copy here.